Namun ternyata, kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di red ocean strategy. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. For example, competing factors in blue ocean strategy are similar to the definition of finite and infinite dimensions in funky business. Blue ocean strategy for creating value of the organization examination of differentiation with red ocean strategy. A red ocean is a saturated market with industry competitors. The mental models that undermine marketcreating strategies. Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan. Just as blue ocean strategy claims that a red ocean strategy does not guarantee success, funky business explained that competitive strategy is the route to nowhere. We have come to think of them as red ocean traps, because they effectively anchor. The result of the competition is destruction, which draws the analogy of red blood in. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents.
List the factors the customer cares about, and current dimensions of competition. Pdf harvard business school press blue ocean strategy rajeh. So blue ocean strategy is about how can any company or organization break out. Like the blue ocean, it is vast, deep and powerful in terms of opportunity and profitable growth. How to create uncontested market space and make the competition irrelevant, a. The blue ocean approach is a strategic tool that helps innovation strategists asses current and desired future strategic states whereasred.
Sarah layton in blue ocean strategy on april 21, 2009. Red oceans represent all the industries in existence todaythe known market space. The books blue ocean strategy and blue ocean shift both provide insights on how you can create an offering so differentiated that you become a category of one and dominate a. This blog article is a overview of some of the key points of the book by w. How does blue ocean strategy differ from red ocean strategy. But its much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. Blue ocean strategy is where a company creates a completely new market space or market category. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Innovation, new market space and creating demand are central characteristics. Blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. Red oceans are all the industries in existence today. It is aimed at enriching blue ocean strategy with a case study in which we see the process of creating a blue. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy.
The chart above summarizes the distinct characteristics of competing in red oceans red ocean strategy. In a red ocean environment, the market becomes more fierce and crowded as competitors try to steal share. As competition increases, prospects for profit and growth decline. Generating new demand lies at the heart of any marketcreating strategy. We will introduce the aspects of red ocean strategies that most of the companies use around the world, and then we will compare the advantages and disadvantages of using blue ocean strategies. Blue ocean strategy introduces analytical tools to minimize risk. Blue ocean strategy, outlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies. Blue oceans denote all the industries not in existence today the unknown market space, unexplored and untainted by competition.